Big Data Analytics for Business Intelligence: Current Trends and Future Prospects"

Abstract

The advent of Big Data analytics has catalyzed a transformative shift in the landscape of business intelligence (BI). This scholarly article explores the current trends and future prospects of utilizing Big Data analytics for enhanced business intelligence. With a focus on the vast datasets generated in contemporary business ecosystems, the research examines the methodologies, technologies, and applications driving the adoption of Big Data analytics. Through an extensive review of the literature and case studies, this article aims to provide insights into the evolving landscape of Big Data analytics in BI and its potential implications for businesses seeking to harness data-driven insights for strategic decision-making.